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Social Media Management Company Hootsuite to Acquire Talkwalker, a Leading AI-Powered 'Social Listening' Solution
Tuesday, April 9, 2024Company Profile | Follow Company
SaaS Shakeup: Hootsuite to Acquire Talkwalker to Usher in a New Era of Social Media Performance
Vancouver, BC, April 9, 2024--(T-Net)--Hootsuite, a global leader in social media management, announced today that it is set to acquire Talkwalker, a leading AI-powered social listening solution.
In an era where over 5 billion individuals engage on social media for upwards of 2.5 hours daily, a vast majority of today's businesses boast a social presence.
Yet, Hootsuite's latest research reveals a gap: 56% of social marketing teams say their organizations don't understand the business impact of social media.
That's concerning since social media is one of the only spaces where businesses can have a two-way dialogue—consisting of listening and responding—to build and nurture real customer relationships.
For businesses on social, "listening and talking" translates into "insights and actions" that drive impact.
This sparks a game-changing shift from social media management (the category Hootsuite started) to a category evolution fueled by customer demand: social media performance.
Hootsuite says it exists to "help customers unlock the value of their social media relationships". And by acquiring Talkwalker, Hootsuite says it now takes this mission to the next level.
By bringing together two complementary category leaders, businesses will, for the first time, have a "social media performance engine" to turn insights into action into impact—all fueled by AI.
Irina Novoselsky, CEO, Hootsuite
"We have had listening for years. But it was industry standard, just like everyone else's. While that worked then, the industry is entering a new era of social media performance," says Irina Novoselsky, CEO of Hootsuite. "To achieve this, we're building a social media performance engine, a feedback loop where AI takes consumer data and generates insights for actionable strategies and measurable impact. The combination of social listening's best insights technology, Talkwalker, brought into Hootsuite, will leapfrog the industry into the future of social marketing."
With Hootsuite & Talkwalker together, customers can expect to:
This is where all of social media is headed in the future, according to the company.
About Hootsuite
The world's 1st social media management platform
Hootsuite started in 2008 when our founder's digital marketing agency needed a tool to manage social media. We couldn't find what we needed—so we built it ourselves. We crowd-sourced a name (Hootsuite!), duct-taped it to the front door, and hit 100,000 users by that summer. We haven't looked back since.
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