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Fobi AI Signs Data License Agreement with Vancouver Island Brewing to Deliver Enhanced Data Analytics & Insights
Wednesday, April 24, 2024Company Profile | Follow Company
Vancouver, BC, April 22, 2024--(T-Net)--Fobi AI Inc. (FOBI:TSXV), a leader in harnessing AI and data intelligence to enable digital transformation, announced that the Company has signed a data license agreement with Vancouver Island Brewing (VI Brewing), one of Canada's original craft breweries.
This strategic partnership will equip the brewery with advanced data analytics capabilities to drive exponential growth and innovation in today's heavily competitive craft beer industry.
Rob Anson, CEO, Fobi AI Inc.
Rob Anson, CEO of Fobi AI, states: "We are thrilled about the continuous growth and expansion of our partnership with Vancouver Island Brewing. Additionally, we are proud of the recognition and validation that our Fobi Data Exchange brings to the beverage and liquor industry. The growing momentum and traction we are seeing highlight the significant value that automation and real-time capabilities provide to organizations in this industry. We take great pride in leading the way with our Fobi Data Exchange and we are pleased with yet another win here."
Fobi's Data Exchange revolutionizes data access by offering a fully automated platform with real-time, actionable insights, at both the retail store and industry level, turning instinct-driven approaches into smarter, data-driven decisions. By leveraging and automating data effectively, Fobi's Data Exchange allows businesses to pinpoint market gaps, capitalize on opportunities, and optimize resource allocation with precision.
With 40 years of brewing experience, Vancouver Island Brewing says it strives to remain at the forefront of trends, innovation, and technological advancements. However, the beer industry is facing ongoing competition from the growth of other categories, like wine, ready-to-drink (RTD) and non-Alc beverages.
Following the implementation of their digital loyalty program at VI Brewing in 2023, Fobi says it will expand its partnership with the brewery, offering a custom analytics dashboard, providing real-time visibility into actionable insights and forecasting capabilities, down to the city and regional levels.
By gaining insights into consumer purchasing behaviour, preferences, and patterns, the brewery will be able to tailor its offerings, marketing strategies, and operational tactics to the evolving expectations of its customer base and help to maintain its position as a leader in the craft beer landscape.
Zachary Van Der Ende, Director of Sales at VIB, states: "It's extremely exciting to begin working with Fobi Analytics! As a sales team that prides itself on providing value to our customers, the data insights that we are going to garner from working with Fobi Analytics are only going to enhance the partnerships we have with our private retail customers in British Columbia. The Fobi Analytics platform is in-depth and extremely user-friendly. The data that it will provide will be instrumental in helping grow our brands in a competitive beer market."
David Nicholls, VP of Liquor Beverage at Fobi AI, states: "Breweries constantly need to evolve in this highly competitive liquor industry, whether it's launching new beer styles to meet consumer demands and preferences or introducing new formats to address current economic conditions. We're excited to be working with one of the most well-known breweries in BC to help them navigate this dynamic landscape and make faster data-driven decisions based on clear insights and observations."
About Vancouver Island Brewing
Celebrating our 40th anniversary, Vancouver Island Brewing has been locally brewed since '84 and we are proud to be driving innovation in an industry that we helped pioneer in British Columbia.
We brew a wide selection of beers that can accompany you on all your adventures. We are committed to producing fun, authentic, and shareable brews. We never compromise on quality, and that is reflected in all the beers that we make.
About Fobi
Founded in 2017 in Vancouver, Canada, Fobi is a leading AI and data intelligence company that provides businesses with real-time applications to digitally transform and future-proof their organizations. Fobi enables businesses to action, leverage, and monetize their customer data by powering personalized and data-driven customer experiences and drives digital sustainability by eliminating the need for paper and reducing unnecessary plastic waste at scale.
Fobi works with some of the largest global organizations across retail & CPG, insurance, sports & entertainment, casino gaming, and more. Fobi is a recognized technology and data intelligence leader across North America and Europe, and is the largest data aggregator in Canada's hospitality & tourism industry.
This news release contains certain statements which constitute forward-looking statements or information, including statements relating to the use of proceeds from the Offering. Such forward-looking statements are subject to numerous risks and uncertainties, some of which are beyond the Company's control, including the impact of general economic and capital markets conditions, stock market volatility and the ability to access sufficient capital from internal and external sources. Although the Company believes that the expectations in its forward-looking statements are reasonable, they are based on factors and assumptions concerning future events which may prove to be inaccurate. Those factors and assumptions are based upon currently available information. [ MORE ] |
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