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TELUS Report Reveals Majority of Canadians Want Regulation and Ethics to Guide the Future of AI
Friday, February 9, 2024Company Profile | Follow Company
Inaugural TELUS AI report surveys Canadian attitudes towards the potential impact and evolution of artificial intelligence, Canadians want diverse voices to shape AI
Burnaby, BC, February 7, 2024--(T-Net)--TELUS has announced the release of its inaugural TELUS AI report: The power of perspectives in Canada.
In this research report, available to the public at telus.com/ResponsibleAI, TELUS shares the perceptions, insights and opinions of AI from nearly 5,000 Canadians, including Indigenous Peoples, racialized groups, Black women, older Canadians, new Canadians, youth, people with physical disabilities, and the LGBTQ2S+ community.
TELUS' report highlights the hopes, fears, and experiences of everyday Canadians regarding AI, showcasing both the potential benefits and concerns associated with this powerful and nascent technology.
Its findings reveal that Canadians are resolute in their desire for AI to be built responsibly, with more than 90% of respondents strongly agreeing that the development of AI must be guided by ethical principles. The research emphasizes Canadians' support for AI regulation, the importance of including diverse voices in the development of AI and the priority that should be placed on removing bias to ensure that the technology reflects the needs and values of all Canadians.
Key findings from the research include:
"At TELUS, we believe that responsible AI development requires the active participation and input of all Canadians. This report is our rallying cry for organizations to get involved by building useful resources to educate the public on how they are considering ethics and human impacts throughout the development of this incredibly powerful innovation, while being inclusive in decision-making around all aspects of AI's development," said Pam Snively, Chief Data and Trust Officer at TELUS. "TELUS is committed to advancing AI responsibly and we're sharing these findings to help inform future initiatives, ensuring that AI benefits all Canadians while respecting their privacy and values."
TELUS said in a release that it "recognizes the importance of prioritizing human values and trust in the development and usage of AI, and remains dedicated to promoting transparency, privacy, and responsible AI practices".
As part of this commitment, TELUS says it was the first telecom company in Canada to sign ISED's new voluntary code of conduct for generative AI, which seeks to ensure the transparent, equitable and responsible development of GenAI technology.
In 2023, TELUS Wise launched its TELUS Wise Responsible AI online workshop - a free-of-charge online workshop created in partnership with the Canadian Institute for Advanced Research (CIFAR) - that helps teens to better understand the AI landscape, including what it is, what it's capable of and, importantly, what it's not.
Additionally, TELUS was the first organization in the world to earn the ISO Privacy by Design certification for its Data for Good program.
To learn more about the AI research report and future opportunities to have your voice heard, visit telus.com/ResponsibleAI.
About TELUS
TELUS (TSX: T, NYSE: TU) is a dynamic, world-leading communications technology company with more than $18 billion in annual revenue and over 18 million customer connections spanning wireless, data, IP, voice, television, entertainment, video, and security. Our social purpose is to leverage our global-leading technology and compassion to drive social change and enable remarkable human outcomes.
Our longstanding commitment to putting our customers first fuels every aspect of our business, making us a distinct leader in customer service excellence and loyalty. The numerous, sustained accolades TELUS has earned over the years from independent, industry-leading network insight firms showcase the strength and speed of TELUS' global-leading networks, reinforcing our commitment to provide Canadians with access to superior technology that connects us to the people, resources and information that make our lives better.
Forward-looking Statements: These statements are made pursuant to the "safe harbour" provisions of applicable securities laws in Canada and the United States Private Securities Litigation Reform Act of 1995. By their nature, forward-looking statements are subject to inherent risks and uncertainties and are based on assumptions, including assumptions about future economic conditions and courses of action. These assumptions may ultimately prove to have been inaccurate and, as a result, our actual results or events may differ materially from our expectations expressed in or implied by the forward-looking statements. |
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