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Fobi AI Appoints Bruce Cleland as Vice President of Marketing
Wednesday, March 27, 2024Company Profile | Follow Company
Vancouver, BC, March 27, 2024--(T-Net)--Fobi AI Inc. (FOBI:TSXV), a leader in harnessing AI and data intelligence to enable digital transformation, announced today the Company has appointed Bruce Cleland as the Vice President of Marketing.
Bruce Cleland is a skilled sales and marketing executive with a proven track record of scaling companies from start-up to market leadership. His expertise lies in positioning companies at the forefront of their industry, preparing marketing teams for rapid expansion, and driving exponential growth.
Prior to joining Fobi AI, Bruce served as the Chief Marketing Officer at SNAP Financial, a leading fintech company specializing in home improvement and insurance premium financing. During his tenure, Bruce led market expansion across Canada and into the United States, culminating in a significant increase in revenue from $150M to $650M.
His strategic leadership and innovative approach were instrumental in developing and driving the adoption of their industry-leading mobile lending platform, the SNAP app.
Prior to his role at SNAP Financial, Bruce founded Momentum Marketing, where he provided strategic consulting services to startups across various sectors, including edtech, action sports, and online media. He also co-founded Bullseye Communications Group, a marketing agency that catered to SMBs in retail, technology, and sporting goods. Bruce's strategic vision and leadership were instrumental in guiding Bullseye to a successful acquisition by Radiant Communications.
Leveraging his expertise in driving exponential growth and positioning companies for industry leadership, Bruce will be a catalyst for Fobi's marketing initiatives.
Bruce Cleland, VP of Marketing for Fobi, states: "Joining Fobi.ai presents an incredible opportunity to be at the forefront of a transformative time in mobile wallet pass technology. My decision to become part of the Fobi team stems from my profound belief in the company's vision and the groundbreaking technology it brings to the table. This is a pivotal moment in the industry, and Fobi.ai stands out as a beacon of innovation, pioneering in areas that redefine how businesses engage with data to drive decisions and foster meaningful connections.
Rob Anson, CEO, Fobi AI Inc.
Rob Anson, CEO of Fobi, states: "I am extremely honored to welcome Bruce to our team. His immense experience and exceptional leadership skills will undoubtedly be a valuable asset to our company. The timing of Bruce's arrival aligns perfectly with the anticipated growth of our organization and the abundance of new opportunities that lie ahead".
"Bruce's presence will greatly benefit our young marketing team, as he will provide invaluable mentorship. Together, we will refine our messaging and elevate our go-to-market positioning to align with our latest venture into the healthcare, sports, and entertainment sectors."
About Fobi
Founded in 2017 in Vancouver, Canada, Fobi is a leading AI and data intelligence company that provides businesses with real-time applications to digitally transform and future-proof their organizations. Fobi enables businesses to action, leverage, and monetize their customer data by powering personalized and data-driven customer experiences and drives digital sustainability by eliminating the need for paper and reducing unnecessary plastic waste at scale.
Fobi works with some of the largest global organizations across retail & CPG, insurance, sports & entertainment, casino gaming, and more. Fobi is a recognized technology and data intelligence leader across North America and Europe, and is the largest data aggregator in Canada's hospitality & tourism industry.
This news release contains certain statements which constitute forward-looking statements or information, including statements relating to the use of proceeds from the Offering. Such forward-looking statements are subject to numerous risks and uncertainties, some of which are beyond the Company's control, including the impact of general economic and capital markets conditions, stock market volatility and the ability to access sufficient capital from internal and external sources. Although the Company believes that the expectations in its forward-looking statements are reasonable, they are based on factors and assumptions concerning future events which may prove to be inaccurate. Those factors and assumptions are based upon currently available information. [ MORE ] |
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