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Grocery E-Commerce Company Freshlocal Solutions Appoints New Chief Financial Officer
Tuesday, March 22, 2022Company Profile | Follow Company
Vancouver, BC, March 22, 2022--(T-Net)--Freshlocal Solutions Inc. (TSX: LOCL, OTC: FLOCF) has announced the appointment of Ms. Monika Russell as Chief Financial Officer and Corporate Secretary of the Company effective February 28, 2022, replacing Ms. Adrienne Uy who is stepping into a new role with the Company as Executive Vice President of Transformation.
Ms. Russell has over 18 years of public company experience, most recently as Chief Financial Officer of a TSX Venture Exchange listed technology company offering currency authentication and brand protection products and services. Ms. Russell will be responsible for the financial strategy, overall operating budget and the finance team.
"On behalf of the Board and the Company, I am pleased to welcome Monika to the team", said Simon Cairns, CEO. "Monika's experience in managing performance of growing technology companies will be integral as we continue to reshape the Company in three ways - driving cash flow performance in our core eGrocery/SPUD business unit, delivering on additional deployments of FoodX and driving innovation in technology around food waste management that can unlock margin and growth for both our FoodX customers and our core eGrocery segment."
"Freshlocal's core eGrocery business is on a trajectory toward consistent healthy cash flows as we concurrently ramp up deployments of FoodX", said Ms. Russell. "I look forward to working with Simon and the team to deliver on the Company's financial and operational transformation."
"I would like to thank Ms. Uy for her past efforts and commitment to our mission and am excited to announce that Ms. Uy will be transitioning to a new role leading the transformation of our internal systems and driving innovation with our non-dilutive funding partners", said Simon Cairns.
About Freshlocal Solutions Inc.
Freshlocal is a Vancouver-based company that is building a leadership position in the provision of end-to-end grocery e-commerce solutions. The Company operates two primary businesses, FoodX and eGrocery, both of which support its corporate mission to innovate food systems for people, planet and prosperity.
Food-X Technologies Inc. is Freshlocal scalable end-to-end SaaS-based eGrocery Management Solution (eGMS) which is designed to meet the needs of large and small grocery retailers while providing profitable unit economics. The FoodX eGMS is the culmination of over 20 years of experience in online grocery and the Company's proven track record of delivering efficiently, sustainably and profitably.
The Company's consumer eGrocery business has expanded into one of Canada's largest online grocery companies, with a focus on delivering fresh, local, organic produce and groceries, along with exceptional customer experiences. Freshlocal serves the main urban markets in Alberta and British Columbia through its brick and mortar store locations operating under the Blush Lane and Be Fresh banners, as well as through SPUD.ca which is the Company's award-winning online eGrocery platform. Freshlocal's common shares are listed on the Toronto Stock Exchange under the symbol "LOCL". Please visit www.freshlocalsolutions.com.
Notice on Forward Looking Information Certain statements contained in this press release may be deemed "forward-looking statements" or "forward-looking information" within the meaning of applicable Canadian and U.S. securities laws. Words such as "may", "will", "would", "could", "expect", "believe", "plan", "anticipate", "intend", "estimate", "continue", or the negative or comparable terminology, as well as terms usually used in the future and the conditional, are intended to identify forward- looking statements. [ MORE ] |
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