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Klue Makes Competitive Intelligence Collection a Team Sport With Microsoft Teams, Launches Official Klue for Teams App
Wednesday, December 14, 2022Company Profile | Careers | Follow Company
Vancouver, BC, December 8, 2022--(T-Net)--Klue announced that they have now launched an official Klue for Teams app.
The company said in a blog post that "the best competitive intel is internal intel". But that valuable intel doesn't do companies much good if it's splintered and siloed off in internal messaging platforms.
Here are three reasons why the company says its "stoked on the Klue for Teams app, and why you should be too."
1. Better and easier crowdsourcing of internal
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When a prospect tells your sales rep that a competitor is heavily discounting their prices — that intel needs to be shared.
When a a customer tells your CSM that they're expecting their CFO to cut budget — that intel needs to be shared.
And when your product team uncovers information about a competitor's product release — that intel needs to be shared.
Klue for Teams makes it easy to capture internal intel and insights shared in conversations without having to chase down reps or fish around for the right messages.
2. One place to centralize all your intel
Competitive intelligence moves fast.
Themes are often disparate and require a piecing together of the puzzle in order to make sense of it all.
Having everything live in one centralized location is a good way to start.
The Klue for Teams app takes internal conversations out of their silos by making it easy to share those conversations into Klue.
That way everyone in your organization will be able to lay their eyes on critical information, not just a select few.
3. Rewards and reinforces internal intel sharing
One of the best ways to build a culture of compete within your organization is to publicly acknowledge intel sharing.
Busy schedules can often disincentivize taking that extra step of sharing intel.
You should make the extra effort to notice and recognize intel sharing — the Klue for Teams app is here to help too.
Every time someone sends intel to Klue from Teams, the original sender and the rest of the team can see it.
This helps signal that their contribution was valuable, and encourages everyone to share more.
Learn more about the Klue Teams App: Dive deeper into the Klue for Teams App and book a customized demo here.
About Klue
Klue is an AI-powered Competitive Enablement platform designed to help product marketers collect, curate, and deliver actionable competitor insights to empower revenue teams to win more business. Klue enables enterprise sales teams to win more business by providing dynamic insights about competitors.
The platform uniquely brings together external competitive intel and internal knowledge from your team in the field. Then, makes it easy for Sales to access the information wherever they are. Built by product marketers to give organizations the advantage in every competitive environment. We obsess about your competition so you don't have to.
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