Today's News |
Allocadia Named a Top B2B Marketing Brand in the Kapost50
Tuesday, December 27, 2016Company Profile | Follow Company
Vancouver, BC, December 27, 2016--(T-Net)--Allocadia, leaders in Marketing Performance Management (MPM), announced that it has been named a winner in the Kapost 50, an annual award recognizing top-performing brands.
The company's Run Marketing campaign edged out hundreds of nominees to earn a top spot for its “combination of stellar branding, smart content, and partner initiatives.”
"Thank you to our customers and partners who helped make this campaign an award-winning reality. Your success is what drives us every day. Congratulations as well to our peers in this year's Kapost50. It's an honor to be recognized among your outstanding work." stated the company in a blog release announcing the award.
About Allocadia
Allocadia is in the business of making marketers more successful. We happen to use software to do that.
Never before have marketers had so much opportunity, so much technology — or so much pressure to produce results. Marketers at every level and in every discipline face increased pressure to be revenue-driven. The old ways of non-measurable “just because” marketing activities are behind us. Now, every marketing activity must be measured and proven in a way that makes sense to the C-Suite, Finance, and Sales leaders.
As a company, we recognize that marketing is one of the biggest contributors to business success. Simply put, we believe in marketers and we create tools to make them more successful.
About the winning campaign
The #RunMarketing campaign sought to help marketers better understand how Marketing Performance Management enables them to run marketing more effectively, so they can do more marketing.
It featured hundreds of examples from world-class marketers detailing how they plan, budget, and optimize their marketing investments to make more strategic decisions, and drive more revenue. We were honored to feature marketers like Lori Aizer, VP Marketing of FINCAD, whoruns marketing like a globetrotter, David Schermbeck, Business Analyst at RedHat, who runs marketing like a potter, or Susan Vanin, Director of Global Marketing Operations at Juniper Networks, whoruns marketing like a relay racer.
Video entries were filmed at trade shows across the country:
Company Snapshot |
||
Vancouver, BC (InfoTech)
|
Other Recent Company News |
|||||||||||||||||||
|