Mining for Forgotten Gold: How to Maximize Revenue From Existing Customers
Conventional wisdom tells us that to grow we need new customers, more customers, shinier customers. It's fun and exciting to close the deal. It feels good to have another person tell you that your product was the best for their needs. However, the truth is, good existing customers are easier to sell than new customers.
If you're looking to grow your business rapidly you have to focus on growing revenue per existing customers as much, if not more, than selling new customers. In this session we will talk about how any kind of business can scalably grow their revenue by focusing on existing customers instead of new ones.
About the Presenter:
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Will Fraser, CEO SaaSquatch, is an engineer turned marketer. As CEO SaaSquatch, he and his team have launched customer marketing programs for some of the world's largest brands and most innovative startups.
For more information on VIATEC peer roundtables, or to attend this session, please e-mail Rob Bennett at rbennett@viatec.ca